PDF Ebook Strategic Marketing for Non-Profit Organizations (7th Edition)By Alan R Andreasen, Philip T. Kotler

PDF Ebook Strategic Marketing for Non-Profit Organizations (7th Edition)By Alan R Andreasen, Philip T. Kotler

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Strategic Marketing for Non-Profit Organizations (7th Edition)By Alan R Andreasen, Philip T. Kotler

PDF Ebook Strategic Marketing for Non-Profit Organizations (7th Edition)By Alan R Andreasen, Philip T. Kotler

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For graduate courses in Nonprofit Marketing and Management.

Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

• Sales Rank: #467573 in Books
• Brand: Brand: Prentice Hall
• Published on: 2007-10-20
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.10" w x 7.00" l, 1.80 pounds
• Binding: Paperback
• 504 pages

Features

• Used Book in Good Condition

From the Back Cover
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

About the Author
Alan Andreasen (Ph.D., M.S., Columbia University) is a professor in the McDonough School of Business at Georgetown University. His research interests include the application of marketing to nonprofit organizations, social marketing, and consumer behavior. Professor Andreasen is a member of several academic and professional associations and serves on the editorial boards of the Journal of Consumer Policy, the Journal of Consumer Research, Social Marketing Quarterly, and the Journal of Public Policy and Marketing. He is also past president of the Association for Consumer Research and is currently Interim Executive Director of the Social Marketing Institute. Professor Andreasen's publications include 16 books and over one hundred articles and conference papers. His most recent books are Ethics in Social Marketing [Georgetown University, 2001], Strategic Marketing in Nonprofit Organizations, 6th ed., (co-authored with Philip Kotler of Northwestern University) [PH, 2003], Marketing Research that Won't Break the Bank [Jossey-Bass, 2003] and Marketing Social Change [Jossey-Bass, 1995]. Professor Andreasen is a consultant to the World Bank, the American Cancer Society, the Centers for Disease Control and Prevention, Boys and Girls Clubs, and others. He also conducts executive seminars worldwide for a diversified set of non-profit and private sector organizations and several government agencies.

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.

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PDF Download Dignity at WorkBy Randy Hodson

PDF Download Dignity at WorkBy Randy Hodson

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Dignity at WorkBy Randy Hodson

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Human dignity, the ability to establish a sense of self-worth and self-respect and to enjoy the respect of others, is necessary for a fully realized life. Working with dignity is a fundamental part of achieving a life well-lived, yet the workplace often poses challenging obstacles because of mismanagement or managerial abuse. Defending dignity and realizing self-respect through work are key to workers' well-being; insuring the dignity of employees is equally important for organizations as they attempt to make effective use of their human capital. In this book Randy Hodson, a sociologist of work and organizational behavior, applies ethnographic and statistical approaches to this topic, offering both a richly detailed, inside look at real examples of dignity in action, and a broader analysis of the pivotal role of dignity at work.

• Sales Rank: #1155215 in eBooks
• Published on: 2001-09-10
• Released on: 2001-09-10
• Format: Kindle eBook

Review
"Hodson's brainstorm was to have his cake--his slice of life--and eat it, too: by analyzing multiple ethnographies, he could abstract a one-size-fits-all model. The result is a book laced with wonderful quotes, provocative findings, and bracing insights and speculations. This book is clearly intended fo scholars in organizational studies, although it it's accessible to anyone interested in workplace dignity as a lived experience." Administrative Science Quarterly

"This is an important book...both for its methods and for the range of hypotheses it is able to systematically test." American Journal of Sociology

"...the most important thing about this book is that it provides some sort of empirical evidence for Theory X/Theory Y type arguments...this is the kind of book that would be really useful to give to students, both for its survey of literature and its general message..." Journal of Management

About the Author
Randy Hodson received his Ph.D. from the University of Wisconsin and is currently Professor of Sociology at Ohio State University. His research interests include worker-management conflict, managerial behavior, coworker relations, and technological change. His international interests include ethnic relations in the states of the former Yugoslavia and the socialism to market transition. He is editor of the JAI Press annual series on RESEARCH IN THE SOCIOLOGY OF WORK and is currently working on a National Science Foundation sponsored project to content code book-length organizational ethnographies. He has received a Distinguished University Teaching Award from Ohio State University, as well as numerous awards for his research and scholarship. He is currently the editor of AMERICAN SOCIOLOGICAL REVIEW. For more information, see his website at: http: //www.soc.sbs.ohio-state.edu/rdh/.

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Free PDF Reimagining Asoka: Memory and HistoryBy Patrick Olivelle, Janice Leoshko, Himanshu Prabha Ray

Free PDF Reimagining Asoka: Memory and HistoryBy Patrick Olivelle, Janice Leoshko, Himanshu Prabha Ray

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Reimagining Asoka: Memory and HistoryBy Patrick Olivelle, Janice Leoshko, Himanshu Prabha Ray

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This volume explores on the material, social, and ideological aspects of Asoka's reign in light of advances made in archaeology, epigraphy, and numismatics. Thematically divided into three parts, the first to pillars and rocks, which bear his inscriptions. The second part examines the interconnectedness of the edicts, their monumentality, and the different concept of kingship they conveyed. The third part analyses the making of the cultural memory of Asoka and raises pertinent questions crucial for understanding the relationship between the past and the present. The essays outline the importance of Asoka not only for the Indian nation-state but also for the entire Buddhist world of South and South-east Asia. Moving away from conventional periodization of Indian history, it raises important questions on the beginning of history and archaeology in the modern period. The book examines the extent to which nineteenth century initiatives have affected the study of Asoka and his reign. This book will be important for scholars and students of ancient Indian history, particularly those concerned with Asoka and the Mauryas. It will also interest archaeologists and scholars of Buddhist studies.

• Sales Rank: #2665137 in Books
• Published on: 2012-02-01
• Original language: English
• Number of items: 1
• Dimensions: 6.00" h x 1.20" w x 8.70" l, 1.52 pounds
• Binding: Hardcover
• 512 pages

Review
This is one of the best compilations of papers to be published for a considerable time as it is so comprehensive and it is very handy covering as it does the whole field of scholarship. Hugh Cragg, The Middle Way

About the Author
Patrick Olivelle is Professor, Department of Asian Studies, University of Texas, Austin. Previously, he was Professor, Department of Religious Studies, Indiana University, Bloomington, Indiana. Janice Leoshko is Associate Professor, Department of Art and Art History and Associate Director of the Centre for Asian Studies, University of Texas, Austin. Himanshu Prabha Ray is Professor, Centre for Historical Studies, Jawaharlal Nehru University.

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Ebook Holding China Together: Diversity and National Integration in the Post-Deng Era

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• Published on: 2004-07-26
• Binding: Paperback

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Get Free Ebook The End of Fashion: How Marketing Changed the Clothing Business ForeverBy Teri Agins

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The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

• Sales Rank: #145595 in Books
• Published on: 2000-08-22
• Released on: 2000-08-22
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .79" w x 5.31" l, .58 pounds
• Binding: Paperback
• 352 pages

From Publishers Weekly
Dispensing with the idea that fashion designers are unpredictable geniuses sequestered in creative isolation from vulgar commerce, Agins, who covers the fashion industry for the Wall Street Journal, has taken a long, hard look at style in the '90s and come back with a compelling report on why big business has forever altered what we wear. In seven superbly researched essays, she explains that the designers are currently being challenged to sell essentially the same clothes to a public with increasingly homogenized tastes. "Today's 'branding' of fashion," she writes, "has taken on a critical role [when] just about every store in the mall is peddling the same style of clothes." Brands, in this context, are the designers themselvesAa woman doesn't go shopping for a particular style of dress, but for a "Calvin" or a "Ralph"Aa lifestyle distillation that denotes professional and severe urban minimalism (Calvin Klein) or athletic, American conservatism (Ralph Lauren). The casualties of this trend are the craftsmanlike members of the Old School, as Agins ably demonstrates in essays on fading Parisian haute couture. Liveliest by far is Agins's chronicle of the rivalry between Lauren and the upstart Tommy Hilfiger, who sells clothes nearly identical to Lauren's, but with a hipper edge, captivating black city kids. The influence of Armani on Tinseltown and Donna Karan on Wall Street are also analyzed with verve and clear-sightedness. As glossy fashion magazines increasingly offer fantasies illustrated by advertisements far more often than they deliver journalism, Agins's penetrating dispatch from the rag trade is especially welcome. Photos. (Oct.)
Copyright 1999 Reed Business Information, Inc.

From Library Journal
Agins, a veteran fashion reporter for the Wall Street Journal, has written the first factual book on the fashion industry from a business/cultural/social journalist's view. She traces the beginning of couture from the early 20th century in France through all the stages to the present, when consumers set the fashion rules and designers must follow them. Major components of her story include retailers like Marshall Field, Federated Department Stores, Dillards, Nordstrom, and the Gap as well as designers Giorgio Armani, Bill Blass, Ralph Lauren, and Donna Karan. In the end, this story is about the triumph of marketing; Agins demonstrates how changes in our culture, e.g., more casual dress, have changed the fashion business. Filled with insider details and descriptions of the fickle nature of consumers, this book belongs in academic business and fashion collections.ASusan C. Awe, Univ. of New Mexico Lib., Albuquerque
Copyright 1999 Reed Business Information, Inc.

From Booklist
In one of the oddest industries ever to be chronicled, CEOs of IPOs clash with the wishes of their majority shareholders, and luxury conglomerates exist solely by the avarice and greed of fans of their labels. What else but the incestuous fashion world--and who better to chronicle its rise and fall and rise and fall than an independent, objective Wall Street Journal reporter? Agins tells the tales well and thus captures readers' attention, narrating the stories of the Ralph Lauren-Tommy Hilfiger rivalry, the power of celebrity dressing, and the four reasons for the decline of "true" fashion. (One reason is that "people stopped dressing up." Duh!) All of the gossipy details are here, like Donna Karan's legendary hissy fits. So, too, is the business side, such as the wheeling and dealing pre^-Wall Street. Many of the stories, though, remain semidetached, without much of a connection except the names and the rags industry itself. Barbara Jacobs

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PDF Ebook Racism in the United States: Implications for the Helping Professions (Counseling Diverse Populations) 1st edition

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• Sales Rank: #6378142 in Books
• Published on: 1705
• Binding: Paperback

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Racism in the United States: Implications for the Helping Professions (Counseling Diverse Populations) 1st edition PDF

Racism in the United States: Implications for the Helping Professions (Counseling Diverse Populations) 1st edition PDF

Racism in the United States: Implications for the Helping Professions (Counseling Diverse Populations) 1st edition PDF

Racism in the United States: Implications for the Helping Professions (Counseling Diverse Populations) 1st edition PDF

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Get Free Ebook Neurology Secrets, 5eBy Loren A. Rolak

Get Free Ebook Neurology Secrets, 5eBy Loren A. Rolak

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Neurology Secrets, 5eBy Loren A. Rolak

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Revised and updated, Neurology Secrets, 5th Edition has the answers you need. A two-color page layout, portable size, and a list of the "Top 100 Secrets" in neurology help you better meet the challenges you face today. You’ll find all the features you rely on from the Secrets Series®―a question-and-answer format, lists, mnemonics, tables, and an informal tone―that make study or reference fast and easy.

• Expedites reference and review with a question-and-answer format, bulleted lists, mnemonics, and practical tips from the authors.

• Features a two-color page layout, "Key Points" boxes, and lists of useful web sites to enhance your reference power.

• Presents a chapter containing "Top 100 Secrets," providing you with a quick and concise overview of essential material for last-minute study or self-assessment.

• Fits comfortably in the pocket of your lab coat to allow quick access to essential information when you need it the most.

• Presents completely revised chapters, covering all of today's most common neurologic conditions and their treatment to keep you up to date.

• Sales Rank: #741327 in Books
• Published on: 2010-05-14
• Original language: English
• Number of items: 1
• Dimensions: .90" h x 5.20" w x 8.40" l, 1.10 pounds
• Binding: Paperback
• 486 pages

About the Author
Loren A. Rolak, MD, Director, Marshfield Clinic Multiple Sclerosis Center, Marshfield, WI; Clinical Associate Professor of Neurology, University of Wisconsin, Madison WI; Adjunct Associate Professor of Neurology, Baylor College of Medicine, Houston, TX

Neurology Secrets, 5eBy Loren A. Rolak PDF
Neurology Secrets, 5eBy Loren A. Rolak EPub
Neurology Secrets, 5eBy Loren A. Rolak Doc
Neurology Secrets, 5eBy Loren A. Rolak iBooks
Neurology Secrets, 5eBy Loren A. Rolak rtf
Neurology Secrets, 5eBy Loren A. Rolak Mobipocket
Neurology Secrets, 5eBy Loren A. Rolak Kindle

Neurology Secrets, 5eBy Loren A. Rolak PDF

Neurology Secrets, 5eBy Loren A. Rolak PDF

Neurology Secrets, 5eBy Loren A. Rolak PDF

Neurology Secrets, 5eBy Loren A. Rolak PDF

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